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DISEÑO CENTRADO EN EL USUARIO UX

Normalmente vemos al diseño centrado en el usuario como diseño UX, user experience. Se refiere a cómo se siente una persona al interactuar con un producto, servicio o en este caso una web.

Si nos centramos en el concepto web involucra distintos aspectos del sistema como facilidad de acceso a la información relevante, textos, gráficos, animación, interactividad y eficiencia en el funcionamiento.

La orientación centrada en el usuario facilitará la experiencia de las personas al interactuar con su web, lo que se traduce en mayor cantidad de conversiones, (llamados, compras, mensajes) fidelización de clientes que volverán una y otra vez por búsqueda de información, compras, etc, y ventajas sobre productos de la competencia.

A continuación, le presentamos una serie de preguntas como guía hacia la mejora en la experiencia de usuario en su web:

DISEÑO

¿Es visualmente agradable?
¿La calidad de las imágenes es nítida, se distingue correctamente el producto?
¿Los textos son fáciles de leer?
¿Es accesible la información de contacto en todo momento?
¿Siguen todas mis herramientas digitales un lineamiento visual que las relacione?

USABILIDAD

¿Mi logo esta vinculado a mi página de inicio?
¿Es fácil el acceso desde la web hacia mis redes sociales?
¿Tiene mi página un enlace o click para llamar o whatsapp en caso de acceso desde dispositivos móviles, o de chat?
¿Puedo comprar / solicitar más información / reservar una cita / etc.? ¿fácilmente?
¿Se ve confiable?

FUNCIONAMIENTO

¿Funciona mi sitio web?
¿Mi sitio web es accesible?
¿Es mi sitio responsivo a los distintos tipos de dispositivos desde los cuales puede ingresar un usuario? Pc, Smartphone, Tablet.
¿Se carga rápidamente?
funcionan correctamente todos los botones?

CONTENIDO

¿El contenido está diseñado para web?
¿Es relevante?
¿Mi sitio web utiliza una combinación de varios tipos de medios (fotos, video, gráficos, audio)?
¿Tengo un blog? ¿Se está actualizando regularmente?
¿Es mi mensaje fácil de seguir?

SINCRONIZACIÓN

¿La información que busco se presenta cuando la espero?
¿Cuántos “clics” se necesitan para encontrar lo que necesito?
¿Cuánto tiempo me quedo en cada página?
¿Los elementos animados permanecen el tiempo suficiente para ser interpretados?

«Si respondiste que no a alguna o varias de las preguntas, podemos ayudarte a mejorar tu web para mejorar la experiencia de tus clientes al interactuar con ella.»

Hablémos

Prog. Cristian Ybarra

Programador y diseñador Web. Especialista en posicionamiento web y gestión de campañas con herramientas de Google. Desarrollador de plataformas educativas open source.

TOP 5 - Más Leídas

CUÁL ES TU PLAN?

¿NECESITÁS UNA WEB O UNA LANDING PAGE PARA TU NEGOCIO?

¿TU WEB TRABAJA PARA VOS O SOLO ESTÁ “AHÍ”?

DISEÑO CENTRADO EN EL USUARIO UX

CUÁL ES TU PLAN?

© 2025 I Tel. (011)54334837 Cel. 1127999689 I Email. info@grupomagma.com.ar

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